Marketing that helps your business grow
Brand strategy, product marketing, digital advertising and social media from a marketer with 13+ years' experience helping businesses strengthen their brand, boost online sales and connect with their audiences.
- Brand development and positioning
- Google, Meta and LinkedIn advertising
- Social, email, SEO and reporting
Marketing services
Brand development and positioning
Clarify who you are, who you're for and why customers should choose you, then make it consistent everywhere.
Product marketing strategy
Messaging, positioning and go-to-market plans for new and existing products and services.
Digital advertising
Google Ads, Meta (Facebook and Instagram) and LinkedIn campaigns, set up with proper tracking and managed to a budget.
Social media and content
Social media management and content creation that keeps your business visible and consistent.
Email marketing
Newsletters and automated email journeys that keep customers engaged and coming back.
Website optimisation and SEO
Better rankings and more enquiries from the traffic you already have. Paired with our web development team.
E-commerce
Grow online sales with better product pages, campaigns and customer journeys.
Campaign planning and reporting
Clear plans, sensible budgets and reporting that shows what's working and what to change.
Marketing for tech businesses
Because we work in IT too, we can translate technical products into messages customers understand.
Lara Smith
With over 13 years of marketing experience, Lara specialises in brand strategy, product marketing, campaign management, e-commerce and digital engagement. She has worked across a wide range of industries, helping businesses strengthen their brand presence, boost online sales and connect more effectively with their audiences.
With IT and marketing under one roof, your website, tracking, systems and campaigns all work together.
What our clients say
We’ve been working with Ryan from Smith Technology on the Tyre General website, and his technical expertise has been exceptional. He’s played a major role in developing and streamlining our product pages, transforming thousands of variable tyre listings into a structured, user-friendly, and high-performing format.
Ryan handled everything from cleansing and organising large product data sets to building dynamic templates that automatically pull through specifications, imagery, and key SEO elements. He’s also optimised back-end code and improved page load speeds, ensuring our customers can easily browse by vehicle type, brand, or category. Beyond the front-end experience, Ryan built custom forms and automated data workflows that make updating and managing our catalogue incredibly efficient. His ability to combine technical precision with a strong understanding of our business needs has been invaluable.
Highly recommend Ryan, Lara and the Smith Technology team, they’ve made a complex project feel seamless and delivered results that genuinely elevate our online presence.
Ryan and Smith Technology Group were a key strategic partner in my e-commerce business. Ryan’s methodical approach allowed us to develop our Shopify site without relying on costly ongoing apps or subscriptions. This delivered meaningful improvements to our automations, customer journey, and internal systems.
He takes the time to genuinely understand business needs and consistently delivers solutions that exceed expectations. A strong consulting partner for any e-commerce business, offering effective, scalable solutions at a cost-efficient price point — ultimately driving stronger profitability.
We are a small business who was seeking to automate our data collection from multiple markets and global sales each month to save time and resources by using Power BI. But we didn't have internal knowledge of Power BI and our data sources were PDFs, Xcels and were varied.
I cannot speak highly enough of Ryan who executed this project.
He is highly skilled in Power BI, highly professional, methodical, communicative and patient.
He mapped all our data inputs, created an automated intuitive Power BI system to save our monthly sales into a folder, and now this automatically generates an updated dashboard view each month. This used to take half to a full day, and now takes 20 minutes.
As the GM of a small company, this is already giving us much deeper insights and actionable data - all by simply saving input files into a folder. It has been a very worthwhile decision.
Nikki H. GM. Kolorex.
Marketing questions
What size businesses do you work with?
We mainly work with small and medium businesses that don't have a full-time marketing team, or that need extra experience for a specific campaign, launch or rebrand.
Can you run our Google Ads and social media advertising?
Yes. We plan, set up and manage campaigns on Google, Meta (Facebook and Instagram) and LinkedIn, with conversion tracking so you can see which spend actually produces enquiries and sales.
Do you do SEO?
Yes. We cover website optimisation and SEO, from page titles, content and site structure to local search. Because we also build websites, we can fix technical issues directly rather than just reporting them.
Do you offer ongoing marketing or one-off projects?
Both. Some clients use us for a defined project such as a brand refresh or product launch; others have us manage their marketing on an ongoing basis.
Ready to grow?
Tell us about your business and goals, and we'll suggest where to start.